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The cold chain continues to adapt to ever-changing economic pressures and evolving consumer habits. While new challenges exist, the cold chain looks robust at the mid-point of 2022.
As cold foods processors continue to implement sustainability goals and initiatives into their business plans, going green means everything from what the food is made with to how it’s packaged for consumer consumption.
While frozen food sales didn’t post the double-digit gains seen during 2020, at the height of the COVID-19 pandemic, changing consumer tastes and perceptions look to shape the industry in 2022.
Led by CEO Theresa Motter, Van’s Kitchen has weathered the COVID pandemic to sign over 10 new distributor, supermarket and grocery store accounts, increasing the company’s client base by 28%. Van’s Kitchen has spent the past year fulfilling more orders, marking a 40% increase in sales year-over-year.
As the cold chain responded to the challenges of 2021, each of our five Processors to Watch overcame an unprecedented year, growing their brands and positioning them to take off in 2022.
Stouffer’s is releasing limited edition packaging for its frozen lasagna and macaroni and cheese meals that plays a jingle at the touch of a button. Simply push the sticker on the front of select boxes to hear 15-seconds of cheesy fun.
The Martha Stewart Kitchen (MSK) brand now features 40 different frozen items, up from 24 last December.
September 9, 2021
Martha Stewart Kitchen (MSK) in conjunction with Marquee Brands and MSK Foods, is expanding the distribution of MSK frozen dishes to over 10,000 retail stores nationwide. The brand launched last December regionally in grocery outlets throughout the Northeast and Midwest, with 24 core products.