Good for the Earth, Good for You

Who We Are

We are a team of earth advocates, aiming to promote a sustainable way of living. We want to inspire people to transform from mindless consumption into conscious decisions.

We curate and create thoughtful, sustainable and elegant everyday products. We refuse to take shortcuts, and we obsess over every single step in the journey of our products – from how they are made to how they end up on your doorstep.

What We Do

Our team carefully curates a variety of every-day-use products that are earth-friendly, for our eco-conscious consumers, with a single goal to leave this Earth better than we found it.
If you want to make informed choices and shop consciously, guiltfree, with least damage to the environment, we have a handpicked list created just for you. Our online shop will enable you to buy these products all from one place.

Our Mission

  • To make environmentally-sustainable products easily accessible to the consumer of today

  • To create an awareness about conscious consumption and environment-positive products

  • To be a growth platform for artists, artisans and small businesses who make environmentally-sustainable products

  • To plant & maintain a million trees while we run a sustainable business.

Our Vision

We strongly believe in the philosophy that “common good” trumps “self-interest”.

In today’s world crisis, we all must change the way we consume to really make a positive impact on the society we live in.

We aim to help our customers transition into an earth-friendly lifestyle at home or outside of the home.

Which Causes Do We Support

  • Sustainable Living & Conscious Consumption
  • Afforestation 
  • Slow Living & Fashion
  • Eco-friendly Products
  • Biodegradable Packaging
  • Zero Waste Lifestyle: discourage single-use plastics
  • Resource Conserving Methods for Production and Use
  • Fair Trade & Ethical Sourcing
  • Sustainable Farming, No Animal Harming or Testing
  • Vegan & Plant-Based Products
  • Natural Ingredients

    Our vision and mission are aligned with the United Nations’ Sustainable Development Goals

    UNDP Sustainable Development Goal # 12 Responsible Consumption & ProductionUNDP Sustainable Development Goal # 13 Climate ActionUNDP Sustainable Development Goal # 14 Life Below WaterUNDP Sustainable Development Goal # 15 Life On Land

    Our Partners

    We source our products from individuals, groups and brands who have made it their mission to create a positive environmental impact and be truly environment positive. They strive each day to have a low carbon footprint, are resource efficient, socially inclusive and transparent, indulge in fair trade and ethical wages for their workforce and want to make products that are planet-positive. 

    We are proud to call them our partners. They are our constant source of inspiration.




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